HomeChoice spirit


To offer innovative retail and financial services products to the growing African middle class through digital platforms.


Our six values underpin the way the group conducts its business.

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Keep Innovating – we have the courage to contribute new ideas and turn those ideas into reality

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Think like an entrepreneur – we treat the business like it’s our own

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Keep it real – we are mindful of the impact of our words and actions

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Raise the bar – we strive to deliver excellence in everything that we do

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Wow our customers – we are passionate about delighting our customers

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Play as a team – we collaborate and build relationships on trust

Driven by Diversity

We are powered by people. We believe that a range of opinions grows genuine engagement. Our proactive, creative environment makes us better versions of ourselves. In essence, people want to be heard and we are here to listen, help and encourage our team. We strive to be bold and authentic, to share knowledge and to be a part of a journey that ends in success.

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Making a difference

HomeChoice Development Trust

Founded in 2005, the HomeChoice Development Trust manages the corporate social responsibility strategy of the group.

HomeChoice Sustainability programme

The nature of our business means that we have a limited requirement on natural resources.