about us
Our story (so far)
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What started over 40 years ago as a humble mail-order dream has grown into a full-on retail adventure!
Today, we're a proudly Southern African brand, known for its quality products, with showrooms across South Africa, a monthly catalogue delivered to our customers’ doors and our full range available online.
We care about our world
We care deeply—about our customers and our planet. That’s why we’re committed to running our business in ways that are thoughtful, responsible, and sustainable.
We’re here to uplift
Our corporate social responsibility efforts are led by the homechoice Development Trust (HCDT), and it’s something close to our hearts.
We're focused on making a real difference in underprivileged communities in the Western Cape, especially through early childhood development. That means building schools, supporting teachers, and helping centres run sustainably, so children can thrive now and into the future.