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our vision

To offer innovative retail and financial services products to the growing African middle class through digital platforms.

driven by diversity

We are powered by people. We believe that a range of opinions grows genuine engagement. Our proactive, creative environment makes us better versions of ourselves. In essence, people want to be heard and we are here to listen, help and encourage our team. We strive to be bold and authentic, to share knowledge and to be a part of a journey that ends in success.

our history

Over the past 35 years the group has grown from a mail order start-up company into an omni-channel retailer with operations within southern Africa.

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making a difference

We care about our environment as much as we care about the customers we serve, which is why we strive to adhere to sustainable business practices.

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HomeChoice Development Trust

Founded in 2005, the HomeChoice Development Trust manages the corporate social responsibility strategy of the group.

We can't wait to hear from you!

Let us help you take the next step in your career.

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