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Why customers
love homechoice stores

homechoice stores are an integral and growing component of our omni-channel business model. Our first store opened its doors in 2015, located in Wynberg, Western Cape. Since then, we have branched out and opened over 20 stores nationwide. In 2023 alone, we launched eight stores in various provinces, including the Free State, Gauteng, Eastern Cape and MORE.


Our stores attract an average footfall of 851 000 per year and is one of the most popular ways our customers shop. This is because our stores provide a unique shopping experience that customers won’t find anywhere else.


Touch & see our quality!
Customers can experience the quality of our premium ranges in person prior to purchase.


Get expert advice
Our friendly sales assistants offer styling tips on home décor, latest trends and more.


Order & collect
Customers can order in store and select a convenient delivery location or pickup point.


Enhanced shopping experience
Our knowledgeable staff provides one-on-one assistance to every customer.


Special promotions
Customers that visit our stores can take advantage of exclusive, store-only sales, vouchers and more.


Our stores are an ever-evolving concept, and we have a full team dedicated solely to them. In line with our business expansion strategy, the store team already has plans set in place to roll out many more stores with 600 – 2000m² trading space and 200m² storage space.


These stores are to be positioned across South Africa in locations our customers can easily access, namely near public transport and areas with a high volume of foot traffic, like banks, Home Affairs and more.

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